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Is your business writing like
cleaning the basement?
You know what I mean—everything's piling up, but you don't have time to deal with it. There’s even some good stuff in all the mess, but you're not sure how to find it. You just want to close the door and forget it.
Got a minute?
I'd like to introduce you to three people who can help you find a way to start cleaning up your business communications and getting the results you want.
 Carole is the CEO of a large firm who’s embarrassed by the poorly written letters
and reports going out on company letterhead. And she’s not crazy about the too-
casual (and even illegal) e-mails either.
Alex is frustrated by lost sales due to ineffective writing, and he’s worried his job may
be on the line. (He thinks he's a bad writer, but really he just needs a tune-up.)
Jennifer was gypped. She never learned to write while in school. About 20 years
ago, they changed the curriculum, and people like Jennifer—and their companies—are
paying for that today.
Sound familiar? Then take a look at
what they did to make a change for the better:
"Wow! The cover letter is fabulous. You are a very gifted writer. I can’t wait to hit the send button." - Jim Miller, YMCA
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